Congratulations, your audience is moving from the awareness stage to consideration. Now it’s time to educate, inform and inspire! Video five of our customer journey series looks at this stage and how to keep your audience engaged.

Missed any videos in the series? Find all posts in the customer journey series here.

 

Don't ask for the sale

Instead educate, inform and inspire.

Here we are. You got your customer to become aware of you. So, what’s next?

Remember, rarely do people buy from you just because they are aware of you. This is now the time to nurture the relationship and build trust with your audience. This is a time to show you care and that you are their solution.

This goes back to the old adage that people buy from people they like and trust. Build trust and the sale will come.

Missed a post? Find all published blogs in our Customer Journey series here.

 
 

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You Have an Interested Prospect. Now what?

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The Right Content for Each Stage of the Customer Journey