Businesses always have to look for the best options to gain advantages within their target markets to achieve more conversions. In that sense, one of the most effective advertising media nowadays is commercial videos. It is a global trend (both in the traditional and the digital world) that is increasing and is a strategy that you should not neglect if you want to be at the forefront of your industry.
In that sense, take into account a few figures. According to CISCO, currently, 47% of the traffic registered on the Internet is for online videos. It is even expected to increase to 70% in the next few years. Besides, as social networks such as Facebook or Instagram evolve, companies have more channels to reach users with their commercial videos.
However, competition is fierce. In the beginning, it was enough to upload videos from the Smartphone camera to make an impact. In this new reality, professional commercial video production is necessary to obtain the expected results. You must know why it is essential to include these productions in your marketing strategies, and the significant advantages you will get.
Why Are Commercial Videos Essential for Your Marketing?
First, keep in mind that there are three types of recipients: auditory, visual, and kinesthetic. Most people capture more and better what they see than what they hear or the movement. Also, a video is the only material that can attract audiences from these three types of people.
Another significant factor is that most companies use this strategy. According to Flimp Media, about 80% of companies use or have used commercial videos to boost their sales. Of this proportion, 85% of those businesses will continue to bet on audiovisual content to stay competitive in the market.
Therefore, not using commercial videos decreases significantly the probability of reaching the levels of profitability expected by most businesses. If you want more assistance about commercial video production, contact us; the Storia Photo+Video team will be happy to advise you.
Which Are the Advantages of Using Professional Commercial Videos?
With the use of a group of extraordinary top-of-the-line productions, you will get these benefits:
- Higher traffic to your company's website: if a user searches for what you offer, and you also impact them with your videos, they will surely enter your portal looking for more information. Besides, most of these people will be quality traffic and not merely curious.
- Customer loyalty: as with written content, when you tell a story, users will always want more. If you have a structured audiovisual content strategy, you will keep your clients and leads captive and interested, becoming frequent visitors to your contents.
- Practical, simple, economical: today you have the advantage that in most digital channels, you can publish your videos for free. What you should be sure of is having an excellent company that produces the material, such as Storia Photo+Video.
- It improves the reputation of the brand: the users and Google will see your quality audiovisual production as an effort to generate first-class content. This will strengthen your brand and increase your chances of becoming an influencer on your target markets.
Are You Ready For Boost Your Business?
If you want to increase your profitability and put yourself at the top of your industry with the most extraordinary commercial video production, you are in the right place. Storia Photo+Video is the best video production company, and we put at your service more than 25 years of experience, to take your company to the next level. Contact us.
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