THE BLOG
Ins and Outs of Video Marketing
The Customer Journey and How it Relates to Video
Would you marry a person you just met? Customers also feel the same way about brands they just met. In this third video of our customer journey series we look at how video can be effective in each stage.
Effective Video Starts with Strategy
Video has the power to create powerful connections with your customers. In this second video of our customer journey series we look at why effective video must begin with a plan or strategy and what questions to ask.
Don't Create Video for Video Sake
Marketing today demands to create a relationship with your customer, and video is a great way to achieve it. This first post in our customer journey series looks at why you shouldn’t create video just for video sake.
DIY Videos - Video on a Budget
Video on a budget or DIY videos: Explore what’s involved when planning to create videos yourself or what to look for when hiring professionals.
Benefits of Video Marketing
There are a lot of benefits of video marketing! We will explain here many of them. Your viewers now expect to see videos from their favorite brands.
How to Use Storytelling in Video Marketing
Using this storytelling video formula in your marketing videos is very effective at engaging customers and growing your business. Learn more.
Converting Prospects to Customers
These 5 steps in the customer journey take a prospect from being a stranger to wanting to get to know you, like you, trust you and become a customer.
7 Steps to Crafting a Successful Video Marketing Strategy
Video Marketing Strategy: Designing an effective online video strategy is a process that takes into account many things. Learn more here.