Writing a script can be one of the most daunting steps to creating a video. It’s also one of the most important.

Your script makes all the difference when driving sales. It’s also a confidence booster when you get in front of the camera.

Congratulations, you’ve decided to dive into the world of video. Just one hurdle, you’re petrified of appearing on camera.

You watch everyone else’s videos that look so polished and think “it’s easy for them”. Or “I’ll never feel that good on camera”. But it can be easy for you too.

What does video cost? I know this is not what you want to hear but ... it depends. The budget for a PROFESSIONAL marketing or branding video can range widely - anywhere from $3,000 for a simple project to $30,000 or more.⁠⁠

There is nothing better than video to connect online on a human level. It allows you to show your brand’s personality, begin building a relationship with your viewer and earn trust which is the basis for all good business.

Congratulations! You’ve been following along in our customer journey, successfully navigated the sales stage and you have a new client.

But now what?

Video seven in our customer journey series looks at how you can use video to continually engage your customer.

You are travelling on the customer journey and you come to the sales stage. So what do you do? Video six in our customer journey series looks at how video plays a role in the sales decision.

Now that your audience knows who you are, you don’t want to jump into sales mode too quickly. Video five of our customer journey series looks at the consideration stage and how to keep your audience engaged.

Much like most relationships, the customer journey starts at the "get-to-know-you" stage, or the Awareness Stage. It is important that businesses understand this journey to create a valuable relationship with customers.